Zak Emerson has delivered the new brand campaign for Toyota Ireland and Javelin, the latest in the “Built for a Better World” series. The campaign, “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid and Toyota, as the right choice for drivers today and into the future.
The film was shot in Dublin and Wicklow during lockdown in March 2021, a simple story, with the utterly down-to-earth and un-actory actor, Liam Cunningham behind the wheel of a Toyota Hybrid, musing on life and the choices we make.
