Arno Salters got a taste for directing while studying Russian and Political Theory at London School of Economics, where he spent his spare time directing plays and designing sets in the University theatre.

This interest led him to filmmaking and he started his career in music videos for Mates of Sate and General Elektriks. As the scope of his work grew, he sunk his teeth into commercials, helming successful spots for brands such as Playstation, Cadbury, Diesel, Barclays & Ebay.

Arno is best known for his combination of technical ability, insightful art direction, narrative storytelling and performance direction. And check out his tricksy in-camera effects.