Hadi began working as a director upon graduation from the London Film School and since then has directed commercials for clients such as Mercedes, MasterCard, Vodafone, Citroen, IKEA, Siemens, Audi, and HSBC.

At the heart of Hadi’s work is his belief that commercials require imaginative visuals, a strong sense of collaboration and a passion for ideas. Since childhood he has always had a vivid love of Cinema. He believes that good advertising, like classic Cinema, requires a passion for storytelling, an imaginative eye for composition, thoughtful framing, a belief in realising ideas on screen, and the rest will follow.