JAK (aka Jo & Katie), are an award winning director duo (Est. 2021) working in commercials and music videos. They both grew up in Northern Ireland, but didn’t actually meet each other until they ended up working at The Mill in London. With Katie’s background in VFX/editing and Jo’s in graphic design/creative direction, they are both makers at heart and love being hands-on – editing, designing, photoshopping, after-effectsing – anything they need to do to get the job done.
Their work is bursting with charming characters, playful visual tricks and relatable stories with a surreal edge. JAK have directed commercials for global brands such as Cadbury, Panini, EA Sports, FIFA, FREE NOW, Visa, SumUp and English Rugby. They have worked with talent like David Beckham, Declan Rice, Clara Amfo and Katie McCabe, with their eye-catching work attracting over 15 Million views across various channels.